[2025] Gen. Elec 200 Living in the IT Era (Arniel P. Viscara, LPT)
About Lesson

Module 6: Graphics and Multimedia

  1. Introduction

In the digital era, graphics and multimedia play a pivotal role in communication, entertainment, education, and various professional fields. The integration of text, images, audio, video, and computer-generated imagery (CGI) has transformed how information is conveyed and experienced. This module delves into the fundamental concepts of digital images, audio, video, and CGI, exploring their definitions, types, processes, measurements, and applications.

  1. Objective

The objective of this module is to provide a comprehensive understanding of graphics and multimedia components, including digital images, audio, video, and CGI. Learners will gain insights into the technical aspects, differences, and practical applications of these elements, equipping them with the knowledge to effectively utilize multimedia in various contexts.

III. Digital Image

  1. Definition of Digital Image

A digital image is a numerical representation of a two-dimensional visual information, stored in a grid format where each element corresponds to a pixel. These images are created through digital devices like cameras or scanners and can be displayed, processed, and stored electronically.

  1. Types of Digital Images

Digital images are primarily categorized into raster and vector formats. Raster images, also known as bitmap images, are composed of pixels, each holding color information. Common raster formats include JPEG, PNG, and GIF. Vector images are constructed using mathematical equations to define shapes like lines and curves, making them scalable without loss of quality. Formats such as SVG and AI are examples of vector images.

  1. Process of Digital Images

Digital image processing involves the manipulation of pixel data to enhance image quality or extract information. Techniques include filtering, contrast adjustment, edge detection, and image compression. Applications range from medical imaging enhancements to improving satellite photographs.

  1. Differences between Vector and Raster

Raster images are resolution-dependent, meaning their quality diminishes when scaled up due to pixelation. They are suitable for complex images with subtle color gradations, like photographs. Vector images, being resolution-independent, maintain clarity at any size, making them ideal for logos, icons, and illustrations requiring frequent resizing.

  1. Measurement in the Digital Image

Digital images are measured by their resolution, typically expressed in pixels per inch (PPI) or dots per inch (DPI). Higher resolutions indicate more pixel detail, resulting in sharper images. File size is another measurement, influenced by resolution and color depth—the number of bits used to represent color information for each pixel.

  1. What is Pixel

A pixel, short for “picture element,” is the smallest unit of a digital image, representing a single point in the image grid. Each pixel contains color information defined by a combination of red, green, and blue (RGB) values. The collective arrangement of pixels forms the complete digital image.

  1. Suggested Applications for Digital Images

Digital images are utilized across various domains, including:

  • Graphic Design: Creating visual content for branding, advertisements, and publications.
  • Medical Imaging: Enhancing diagnostic images like X-rays and MRIs.
  • Photography: Capturing and editing photographs for personal or professional use.
  • Web Development: Designing website elements and user interfaces.
  1. Digital Audio

Definition of Digital Audio

Digital audio refers to sound that has been converted into a digital format, allowing it to be stored, manipulated, and transmitted by electronic devices. This conversion involves sampling the continuous sound wave at discrete intervals and quantizing each sample into digital data.

  1. Types of Digital Audio

Digital audio formats are broadly classified into:

  • Uncompressed Formats: Such as WAV and AIFF, which retain all original audio data, resulting in large file sizes.
  • Compressed Formats: Including MP3 and AAC, which reduce file size by removing inaudible data, employing lossy compression techniques.
  • Lossless Compressed Formats: Like FLAC and ALAC, which compress audio data without any loss of quality.
  1. Process of Digital Audio

The digital audio process involves several steps:

  1. Sampling: Capturing the amplitude of sound waves at regular intervals (sample rate).
  2. Quantization: Assigning numerical values to each sampled amplitude based on a defined bit depth.
  3. Encoding: Converting quantized values into a digital binary format for storage or transmission.
  4. Decoding: Reconstructing the digital data back into an analog signal during playback.
  5. How Digital Audio is Measured

Digital audio quality is measured by:

  • Sample Rate: The number of samples taken per second, measured in Hertz (Hz). Common rates include 44.1 kHz (CD quality) and 48 kHz (professional video).
  • Bit Depth: The number of bits used to represent each sample, affecting dynamic range. Standard depths are 16-bit (CD quality) and 24-bit (professional audio).
  • Bit Rate: The amount of data processed per unit time, typically measured in kilobits per second (kbps), indicating the audio’s compression level and quality.
  1. Suggested Applications for Digital Audio

Digital audio is prevalent in:

  • Music Production: Recording, editing, and distributing music tracks.
  • Podcasting: Creating and sharing spoken-word content.
  • Film and Television

 

  1. Digital Video

Definition of Digital Video

Digital video refers to the recording, storage, and transmission of moving images using digital technology rather than analog signals. Unlike traditional film or analog videotape, digital video encodes images as a series of binary data (0s and 1s), allowing for efficient storage, editing, and sharing. This format offers higher quality, better compression, and the ability to be easily manipulated using software (Hodgson, 2019).

Types of Digital Video

Digital videos can be categorized based on their compression method and intended use:

  1. Uncompressed Video – Retains all original data, providing the highest quality but requiring large storage capacity (e.g., RAW video formats used in professional filmmaking).
  2. Lossless Compressed Video – Reduces file size while preserving quality, making it suitable for professional editing (e.g., Apple ProRes, Avid DNxHD).
  3. Lossy Compressed Video – Uses algorithms to remove redundant data, significantly reducing file size while maintaining reasonable quality (e.g., MP4, AVI, MOV).
  4. Streaming Video – Designed for real-time playback over the internet, utilizing formats like H.264, H.265 (HEVC), and VP9 (used by YouTube and Netflix) (Solari, 2018).
  1. Process of Digital Video

The creation of digital video follows several steps:

  1. Recording – Capturing video footage using digital cameras, webcams, or mobile devices.
  2. Encoding – Converting raw video data into a compressed digital format using codecs such as H.264 or VP9.
  3. Editing – Using software like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve to cut, enhance, and add effects to the video.
  4. Compression – Reducing file size while maintaining visual quality for storage or streaming.
  5. Distribution – Sharing via online platforms (YouTube, Vimeo), broadcasting, or storing on digital media (Blu-ray, USB drives) (Wootton, 2020).

How Digital Video is Measured

Several factors determine the quality and performance of digital video:

  1. Resolution – The number of pixels in a video frame, commonly measured as:
    • Standard Definition (SD): 480p (640×480 pixels)
    • High Definition (HD): 720p (1280×720 pixels) and 1080p (1920×1080 pixels)
    • Ultra HD (4K & 8K): 4K (3840×2160 pixels) and 8K (7680×4320 pixels)
  2. Frame Rate – The number of frames per second (fps). Common frame rates include:
    • 24 fps (cinematic look)
    • 30 fps (TV broadcasts)
    • 60 fps (smooth motion for gaming and sports)
  3. Bitrate – The amount of data processed per second, measured in megabits per second (Mbps). Higher bitrates result in better video quality but require more storage and bandwidth.
  4. Color Depth – The number of bits used per pixel to represent colors. Standard video uses 8-bit color, while professional formats use 10-bit or higher for greater color accuracy (Solari, 2018).

Suggested Applications for Digital Video

Digital video is widely used in various industries and applications, including:

  1. Entertainment & Film Production – Movies, TV shows, and online content rely on digital video for high-quality storytelling.
  2. Social Media & Marketing – Platforms like YouTube, TikTok, and Instagram use digital video for advertising and user engagement.
  3. Education & E-Learning – Video lectures, tutorials, and online courses enhance remote learning experiences.
  4. Security & Surveillance – CCTV and body cameras utilize digital video for real-time monitoring and recording.
  5. Live Streaming & Broadcasting – News agencies, sports networks, and influencers use live digital video for real-time communication (Hodgson, 2019).

Examples of Videos Explaining Digital Video

For a better understanding of digital video, refer to the following video resources:

  • Fundamentals of digital video technology.

  • Different video compression techniques.

  • Understanding how frame rate affects video quality

 

  1. Computer Generated Imagery (CGI)

 What is Computer Generated Imagery (CGI)?

                Computer Generated Imagery (CGI) refers to the creation of visual content using computer software. It is commonly used in movies, video games, virtual reality, and other digital media to produce realistic or stylized images and animations. CGI enables creators to render objects, characters, and environments that would be costly, dangerous, or impossible to create using traditional techniques. It has transformed various industries, particularly entertainment, architecture, and medical visualization (Kerlow, 2009).

  1. Types of CGI – CGI can be categorized into different types based on its application and rendering methods:
  • 2D CGI – Used for digital illustrations, motion graphics, and traditional animation with computer assistance.
  • 3D CGI – Involves creating three-dimensional models for animation, simulation, and realistic rendering.
  • Real-time CGI – Rendered instantly, often used in video games and virtual simulations.
  • Pre-rendered CGI – Generated beforehand for use in movies and pre-recorded animations to ensure high-quality rendering.
  • Augmented Reality (AR) and Virtual Reality (VR) CGI – Provides interactive, immersive experiences through digital overlays and fully digital environments (Parent, 2012).
  1. Examples of CGI – CGI is widely used across various media. Some notable examples include:
  • Movies: Jurassic Park (1993) introduced groundbreaking CGI dinosaurs; Avatar (2009) used motion capture to create photorealistic alien characters; The Irishman (2019) applied de-aging CGI technology to actors.
  • Video Games: Modern games like Cyberpunk 2077 and The Last of Us Part II employ CGI to generate highly realistic characters and open-world environments.
  • Advertising: CGI is used in commercials to create animated mascots like the GEICO gecko or to generate digital products before manufacturing.
  1. Applications of CGI in Different Fields – Beyond entertainment, CGI has revolutionized various industries:
  • Film and Television – CGI enables realistic visual effects (VFX), animated films, and digital set extensions.
  • Gaming – Real-time rendering allows immersive gameplay experiences with highly detailed 3D worlds.
  • Architecture and Real Estate – CGI helps architects visualize structures through 3D modeling and virtual walkthroughs before construction (Mitchell, 2005).
  • Medical Imaging – CGI is used to create detailed anatomical models for education, surgical simulations, and medical research (McGhee, 2020).
  • Automobile Industry – Companies use CGI to design vehicles, test aerodynamics, and visualize concept cars.
  • Education and Training – Virtual simulations using CGI assist in training for pilots, surgeons, and military personnel (Hughes et al., 2018).
  1. Examples of Videos Using CGI

For a deeper understanding of CGI, explore these video resources:

  • A breakdown of CGI techniques used in Hollywood films.

  • A historical perspective on CGI progress.

 

 

References

Hodgson, J. (2019). Understanding Digital Video: A Beginner’s Guide to Video Production and Technology. Routledge.

Hughes, C., Moshell, J. M., & Roth, R. (2018). Computer Graphics: Principles and Practice. Addison-Wesley.

Kerlow, I. V. (2009). The Art of 3D Computer Animation and Effects. Wiley.

McGhee, J. (2020). Medical Imaging and Visualisation in Health Sciences. Springer.

Mitchell, W. J. (2005). Placing Words: Symbols, Space, and the City. MIT Press.

Parent, R. (2012). Computer Animation: Algorithms and Techniques. Morgan Kaufmann.

Solari, A. (2018). Video Compression and Streaming Technologies: A Practical Guide to Codecs and Formats. Springer.

Wootton, C. (2020). The Art of Digital Video: Principles and Practices for Modern Filmmaking. Focal Press.

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CHAPTER 1: Lesson C from MLG College of Learning, Inc